This campaign is initiated and funded by Takeda.

ADHD is a neurodevelopment condition that can cause differences in the way we think, learn, process and behave. The condition presents itself differently in each person but primarily impacts the part of the brain that allows us to organise, plan and focus, as well as manage emotions.

The campaign

The Staring Back at Me campaign aims to help UK women and non-binary people recognise the symptoms of ADHD in themselves, and provide guidance to support conversations with their doctor, so they can access the support they need. The results of studies referenced in the campaign are reported for women. Takeda UK understand the need to extend raising awareness of ADHD to those who identity as non-binary as well as those who identify as women.

Read about our Ambassador Stories here, my story is featured here.