About

Empowering Neurodivergent Voices, Transforming Organisations

We empower neurodivergent individuals and transform systems through evidence-based consulting, training, and advocacy. Our mission is to create inclusive environments where everyone can thrive authentically.

What we did

Since 2021, We’ve Evolved

Spoken to 100K+ Neurodivergents

Trained 100+ FTSE
Companies

Founded The First AuDHD Women Intersectional Scientific Progamme

What We Believe In

01

Strengths- & Needs-based Support

We address issues like masking, burnout, and systemic inequality in diagnostics and care and the workplace. Our education create space for learning, healing, and authentic visibility – centered on lived experience research.

02

ADHD, Autism, Mental Health Advocacy

We provide thought-provoking digital awareness campaigns, events, and guest appearances in publications and shows to destigmatise ADHD and autism and uncover hidden stories of neurodivergents across different communities and life circumstances.

03

Neurodiversity, Autism, ADHD, Leadership Training

We equip workplaces, healthcare, and education professionals with the knowledge, empathy, and tools to better understand and support neurodivergent people – especially those often overlooked in research, diagnosis, and care.

Why We Do What We Do

Empowering Neurodivergents

Community-centred services that build self-understanding, confidence, and resilience through science-backed, soul-led talks and events.

Bridging Two Worlds

Digital awareness campaigns, talks, interviews, events & videos that inspire positive action and conversations.

Transforming Work, Healthcare & Education Settings

We elevate neurodiversity, ADHD, autism, and mental health understanding through an intersectional and science-informed lens.

Trusted by

Meet Dr Samantha Hiew

Sam isn’t here to tick boxes – she’s here to shift culture.

Dr. Samantha Hiew is an AuDHDer, scientist, storyteller, and the founder of ADHD Girls, a platform that changes how the world understands and supports neurodivergent women and global communities.

 

Diagnosed with ADHD at 40, after years of feeling lost in a world that didn’t quite fit, she built the community she wished had existed for her.

 

She’s the driving force behind the ADHD & Autism in Women: Missed, Dismissed & Reclaiming Your Voice, the first large-scale community event spotlighting the lived experience of AuDHD women and the systemic gaps in diagnostic care – following her own struggles to obtain an ASD diagnosis.

 

With a PhD in cancer research and background in communications, Samantha bridges science and story to humanise neurodiversity. Through her pioneering AuDHD Advanced Practitioner Programme and Neurodivergent Phoenix Convention, she brings together lived experience, trauma-informed science, and collective healing to transform how we understand and support neurodivergent lives.

 

She has spoken to more than 100,000 people, trained over 100 FTSE companies, and led landmark events, including ADHD & Autism in Women: Missed, Dismissed & Reclaiming Your Voice. Recognised as a Difference Maker by PBS America and Positive Role Model for Gender at the National Diversity Awards, Samantha’s work has been featured in Forbes, Daily Telegraph, Daily Mail, Psychology Today, The Guardian, Loose Women, Qantas Travel Insider and Research Features.

 

At the heart of her mission is a desire to humanise neurodiversity and amplify the voices of those who’ve often been missed, dismissed, misunderstood, or misdiagnosed. Blending lived experience with scientific insight, Sam’s work sits at the intersection of ADHD, autism, gender, and mental health — opening minds and reshaping how we see neurodivergent lives.

 

Her debut book, Tip of the ADHD Iceberg, is a compassionate, practical guide to navigating life after diagnosis and learning how to self-advocate with clarity and courage.

This course was an incredibly valuable addition to ADHD Works’ training, especially for developing Advanced AuDHD Coaches and coaching AuDHD clients. The level of detail, sensitivity, and practical application offered throughout the course has deeply informed our work.
- Leanne Maskell
Coach
Sam created an atmosphere where I felt safe enough not to mask and could also switch my video off when needed, so I could focus on the content and learning. It felt she was completely ‘online’ and could download dense insight on any given subject, which gave extra depth to each topic.
- Anonymous
Coach, AuDHD Intersectional Scientific Programme Trainee
Understanding how hormonal changes interact with neurotransmitters in AuDHD women was eye-opening. It will shape how I support clients, especially through significant life phases and transitions. The biological underpinnings were laid out with such depth and clarity – Sam has done the deep dive I needed to complement my understanding.
- Susanne Bohner
Coach and Consultant
I related to so much of what you were saying and was fighting tears. Definitely crying now typing this (haha well done you hit the heart strings). I saw you had a long queue of people talking to during lunch but wanted to say a big thank you, I felt for the first time in 31 years so seen and heard. Appreciate the human way you shared that. Please never change, sometimes the world isn’t ready for this type of bravery and honesty. So much healing ❤️‍🔥
- Woman with ADHD
at the ADHD & Women Summit, Glasgow
Samantha had been recommended by a colleague yet the neurodiversity awareness session she delivered still exceeded my expectations. She is very knowledgeable, passionate and engaging around this topic and this translated to the audience. Above all, Samantha has a particular authenticity which resonates with the audience and makes engaging on this topic so much easier. We took so many gems from the session and received extremely good feedback from the attendees. I wouldn’t hesitate to recommend Samantha as a speaker and I very much look forward to working with her again as we continue to drive awareness and fly the flag for inclusivity for all.
- Bella Daniels
Co-Chair of NetABled NetApp
Sam delivered a powerful presentation to an audience of over 400 employees on the subject of neurodiversity as well as sharing her own moving story. Her passion for championing positive action in neurodiversity combined with her extraordinary authenticity and confidence to share her vulnerabilities is formidable. I have never heard our auditorium fall so quiet as she spoke, nor a round of applause so loud when she finished.
- Ben Higgins
Managing Director, UK Head of Human Resources at Société Générale

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